Work Well Done is a Cathay Pacific platform used by the airline employees to recognise good work. This project would allow team members to send and receive cards.
Produced and presented prototypes and designs for a greeting card portal in accordance with Cathay's brand guidelines. The main focus was to receive and spread positivity among the employees, while making it fun and easy for them to do so.
Cathay Pacific’s team wished to re-invent employee recognition internally. Resonating with their new tagline — 'Move beyond', their existing employee of the year awards felt outdated in contrast. Competitor analysis was conducted to analyse card platform sub-features.
While the core functionality was sending and receiving positivity, enhancements in interactivity and accessibility were added.
The original WWDÂ platform was built in 2016, so coordinating a 2023 greeting card feature to fit into an existing product required attention to detail and active collaboration.
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