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Led design on a tool for a logistics and shipping company to track, manage and analyse their operational carbon footprint. By tracking emission generating assets, it supports their ESG reporting and sustainability strategies.
This project was a carbon footprint analysis and management tool for Wah Kwong, a shipping company. Carbonbase is a carbon-offsetting provider building sustainability solutions.
Then ensued weeks of research and meetings with stakeholders. Some of the insights I gathered, along with How Might We tackle them
PROBLEM The data about emissions generated by company-owned assets is received from multiple points, both online and offline.
PROBLEM Difficult to update and manage multiple emission data points manually in-house, time consuming and error-prone.
I carried out user surveys, interviews and feedback sessions with ESGÂ consultants, prospective clients and the product team frequently, to flesh out 3 primary user personas.
"I spend half my day wrestling with our gazillion spreadsheets and the other half helping others wrestle with them "
- Office Manager
''I'm expected to set decarbonisation targets, improve strategies and also add 'exciting new sustainability solutions' EVERY year"
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- ESG Strategy Head
From the findings it was clear that the product would span several modules. I then put together epics, user stories with the team. The epics focused on for the initial product were emission data analysis, stakeholder reporting, and sustainability target setting.
put together a moodboard of my UIÂ research used online whiteboarding to exchange inputs virtually.
Since time was limited, I defined a simple style guide to ensure consistency across wireframes. The idea behind the verdant green brand colour was to evoke fresh, new technology aligned with strong sustainability expertise.
E
‍The emission calculator was condensed into 3 spheres, offering a total of 3 input methods. response questionnaire format adds emission generating assets to the user's account. Making this initial setup simple was key to reducing friction in adoption of new technology.
Organisation Setup
‍This simple organisational overview for a charterer. Updates for the operational team along with exportable insights aid in planning. Some of the charts in this case project have been modified to preserve data confidentiality.
Data Dashboard
‍Emission data visualisation needed to be available at varying levels of time period granularity. These updates help set sustainability targets, shape strategy and provide concrete numbers for reports.  This task was previously being carried out with regional averages manually, which was time consuming, inaccurate and error-prone.
A
‍‍Every asset (here: ship) has a few specific data points about the emissions they generate. It was useful for the organisation to take a closer glance at the highest emitters.
Account
‍Account management was simplified to capture the minimum data needed to ensure secure access.
Prior to this, the target clients had been using regional averages for supplies, waste and manually inputting employee travel data. This tool especially sees potential in the shipping and building industry, where emission reporting is a significant part of regulations.
This was Carbonbase's B2B SAAS tool to help enterprises with their low-carbon targets. By making tracking operational emissions simple, this tool has great potential for impact. Due to unavoidable time constraints prior to the MVP launch, this product is currently being iterated upon.
