University Rebrand
A class act in refreshed online presence
University Rebrand
A class act in refreshed online presence
University Rebrand
A class act in refreshed online presence
WHAT I DID
Led identity and web design
Led 3 hour exploration workshop with stakeholders , set up information architecture, conducted research, curated refreshed branding and website design.
WHAT I DID
Led identity and web design
Led 3 hour exploration workshop with stakeholders , set up information architecture, conducted research, curated refreshed branding and website design.
WHAT I DID
Led identity and web design
Led 3 hour exploration workshop with stakeholders , set up information architecture, conducted research, curated refreshed branding and website design.
32+
stakeholders presented to
32+
stakeholders presented to
32+
stakeholders presented to
17
new programs launched
17
new programs launched
17
new programs launched
120+
training hours reduced
120+
training hours reduced
120+
training hours reduced
BACKGROUND
Culture shock for a dated brand
The department's offerings, strategy and structure had changed greatly with time, but their online presence had not.
BACKGROUND
Culture shock for a dated brand
The department's offerings, strategy and structure had changed greatly with time, but their online presence had not.
BACKGROUND
Culture shock for a dated brand
The department's offerings, strategy and structure had changed greatly with time, but their online presence had not.
RESEARCH
Out with the old
With competing sub-departments, redundant content and repetition created clutter. Finding information was not easy across multiple sub-domains.
RESEARCH
Out with the old
With competing sub-departments, redundant content and repetition created clutter. Finding information was not easy across multiple sub-domains.
RESEARCH
Out with the old
With competing sub-departments, redundant content and repetition created clutter. Finding information was not easy across multiple sub-domains.
RESEARCH
Exploration
Conducted and compiled extensive research on user personas, competitor analysis and visual moodboards.
RESEARCH
Exploration
Conducted and compiled extensive research on user personas, competitor analysis and visual moodboards.
RESEARCH
Exploration
Conducted and compiled extensive research on user personas, competitor analysis and visual moodboards.
BRAND
A vibrant new identity
Brand exercises with the primary stakeholders helped consolidate keywords, visual direction and new photography guidelines.
BRAND
A vibrant new identity
Conducted and compiled extensive research on user personas, competitor analysis and visual moodboards.
BRAND
A vibrant new identity
Brand exercises with the primary stakeholders helped consolidate keywords, visual direction and new photography guidelines.
Wireframe sketches
HIGH FIDELITY
A refreshed web presence
Focused on human-centred stories and vibrant colours. Strong shapes and corners were used to signify the building blocks of Cultural Studies as a multifaceted discipline.
HIGH FIDELITY
A refreshed web presence
Focused on human-centred stories and vibrant colours. Strong shapes and corners were used to signify the building blocks of Cultural Studies as a multifaceted discipline.
HIGH FIDELITY
A refreshed web presence
Focused on human-centred stories and vibrant colours. Strong shapes and corners were used to signify the building blocks of Cultural Studies as a multifaceted discipline.
CONCLUSION
A cultural fit
In this project a lean UX process was vital, to better align conflicting stakeholders on visual direction. The end product was a refreshed brand, decluttered website, and an easy to manage Wordpress CMS! I'm grateful to Professor Pun and her team for their curiousity and enthusiasm throughout.
CONCLUSION
A cultural fit
In this project a lean UX process was vital, to better align conflicting stakeholders on visual direction. The end product was a refreshed brand, decluttered website, and an easy to manage Wordpress CMS! I'm grateful to Professor Pun and her team for their curiousity and enthusiasm throughout.
CONCLUSION
A cultural fit
In this project a lean UX process was vital, to better align conflicting stakeholders on visual direction. The end product was a refreshed brand, decluttered website, and an easy to manage Wordpress CMS! I'm grateful to Professor Pun and her team for their curiousity and enthusiasm throughout.
