University Rebrand
Charting a course for meaningful recognition
University Rebrand
Charting a course for meaningful recognition
University Rebrand
Charting a course for meaningful recognition
WHAT I DID
Led identity and web design
Led 3 hour long exploration workshop with stakeholders , set up information architecture, conducted research, curated refreshed branding and website design.
WHAT I DID
Led identity and web design
Led 3 hour long exploration workshop with stakeholders , set up information architecture, conducted research, curated refreshed branding and website design.
WHAT I DID
Led identity and web design
Led 3 hour long exploration workshop with stakeholders , set up information architecture, conducted research, curated refreshed branding and website design.
BACKGROUND
Culture shocks for an outdated identity
The department's offerings, strategy and structure had changed greatly with time, but their online presence had not.
Inconsistency and incoherent tone
Inconsistency and incoherent tone
Inconsistency and incoherent tone
Misaligned marketing goals
Misaligned marketing goals
Misaligned marketing goals
Structure lacked visual cohesion
Structure lacked visual cohesion
Structure lacked visual cohesion
Competing targets of sub - depts
Competing targets of sub - depts
Competing targets of sub - depts
PIECING TOGETHER THE FRAGMENTS
Out with the old
With competing sub-departments, redundant content and repetition created clutter. Finding information was not easy across multiple sub-domains.
PIECING TOGETHER THE FRAGMENTS
Out with the old
With competing sub-departments, redundant content and repetition created clutter. Finding information was not easy across multiple sub-domains.
PIECING TOGETHER THE FRAGMENTS
Out with the old
With competing sub-departments, redundant content and repetition created clutter. Finding information was not easy across multiple sub-domains.
INFORMATION ARCHITECTURE
Restructuring hierarchy
Compiling information architecture with stakeholder feedback led to a cleaner sitemap. Interlinked content and a hierarchical department structure was easier to traverse.
INFORMATION ARCHITECTURE
Restructuring hierarchy
Compiling information architecture with stakeholder feedback led to a cleaner sitemap. Interlinked content and a hierarchical department structure was easier to traverse.
INFORMATION ARCHITECTURE
Restructuring hierarchy
Compiling information architecture with stakeholder feedback led to a cleaner sitemap. Interlinked content and a hierarchical department structure was easier to traverse.
RESEARCH
Exploration
Conducted and compiled extensive research on user personas, competitor analysis and visual moodboards.
RESEARCH
Exploration
Conducted and compiled extensive research on user personas, competitor analysis and visual moodboards.
RESEARCH
Exploration
Conducted and compiled extensive research on user personas, competitor analysis and visual moodboards.
BRAND
Vibrant branding and identity
Brand exercises with the primary stakeholders helped consolidate keywords, visual direction and new photography guidelines.
BRAND
Vibrant branding and identity
Brand exercises with the primary stakeholders helped consolidate keywords, visual direction and new photography guidelines.
BRAND
Vibrant branding and identity
Brand exercises with the primary stakeholders helped consolidate keywords, visual direction and new photography guidelines.
Low fidelity wireframes
HIGH FIDELITY
A refreshed web presence
Focused on human-centred stories and vibrant colours. Strong shapes and corners were used to signify the building blocks of Cultural Studies as a multifaceted discipline.
HIGH FIDELITY
A refreshed web presence
Focused on human-centred stories and vibrant colours. Strong shapes and corners were used to signify the building blocks of Cultural Studies as a multifaceted discipline.
HIGH FIDELITY
A refreshed web presence
Focused on human-centred stories and vibrant colours. Strong shapes and corners were used to signify the building blocks of Cultural Studies as a multifaceted discipline.
32+
stakeholders presented to
8500+
Compliments shared
8500+
Compliments shared
14
new programs launched
14
new programs launched
14
new programs launched
120
training hours reduced
120
training hours reduced
120
training hours reduced
CONCLUSION
A cultural fit
In this project a lean UX process was vital, to better align conflicting stakeholders on visual direction. The end product was a refreshed brand, decluttered website, and an easy to manage Wordpress CMS! I'm grateful to Professor Pun and her team for their curiousity and enthusiasm throughout.
CONCLUSION
A cultural fit
In this project a lean UX process was vital, to better align conflicting stakeholders on visual direction. The end product was a refreshed brand, decluttered website, and an easy to manage Wordpress CMS! I'm grateful to Professor Pun and her team for their curiousity and enthusiasm throughout.
CONCLUSION
A cultural fit
In this project a lean UX process was vital, to better align conflicting stakeholders on visual direction. The end product was a refreshed brand, decluttered website, and an easy to manage Wordpress CMS! I'm grateful to Professor Pun and her team for their curiousity and enthusiasm throughout.