Ashmita Roy

Product Designer

I'm a Product Designer in Hong Kong. As a Developer turned Designer, I enjoy creating products and experiences that are functional, long-term and delightful.
With 5+ years of experience in enterprise-facing products, B2B SAAS, branding and identity, I've led teams and client-facing projects from germination to delivery.

Tools

Figma

React

Photoshop

Illustrator

Django

Wordpress

Framer

Webflow

Python

Experience

Xalts logo

Product Designer

Xalts

2024 - PRESENT ✳️

Building infrastructure for corporates, banks and financial institutions in the domains of trade finance, digital treasury, workflow orchestration and tokenisable financial assets. My role involves mobilising Design and Product teams and collaborating with development and strategy teams to build tools leveraging blockchain & smart contracts.

Xalts logo

Product Designer

Xalts

2024 - PRESENT ✳️

Building infrastructure for corporates, banks and financial institutions in the domains of trade finance, digital treasury, workflow orchestration and tokenisable financial assets. My role involves mobilising Design and Product teams and collaborating with development and strategy teams to build tools leveraging blockchain & smart contracts.

Xalts logo

Product Designer

Xalts

2024 - PRESENT ✳️

Building infrastructure for corporates, banks and financial institutions in the domains of trade finance, digital treasury, workflow orchestration and tokenisable financial assets. My role involves mobilising Design and Product teams and collaborating with development and strategy teams to build tools leveraging blockchain & smart contracts.

Design Lead

Grayscale

2022-2024

Worked on tools and products for clients like Cathay Pacific, HSBC, universities, SMCs etc. Led end to end design projects, conducted workshops, and mentored junior designers. Worked with sales, business and development teams to build accessible long-term products.

Design Lead

Grayscale

2022-2024

Worked on tools and products for clients like Cathay Pacific, HSBC, universities, SMCs etc. Led end to end design projects, conducted workshops, and mentored junior designers. Worked with sales, business and development teams to build accessible long-term products.

Design Lead

Grayscale

2022-2024

Worked on tools and products for clients like Cathay Pacific, HSBC, universities, SMCs etc. Led end to end design projects, conducted workshops, and mentored junior designers. Worked with sales, business and development teams to build accessible long-term products.

Product Design Lead

Ark by Carbonbase

2020-2022

NFT project with the WWF for the conservation of endangered species. Conducted user research, UXUI design, logo design, brand and strategy. Designed and developed websites for sub-projects with Webflow and Wix.

Product Design Lead

Ark by Carbonbase

2020-2022

NFT project with the WWF for the conservation of endangered species. Conducted user research, UXUI design, logo design, brand and strategy. Designed and developed websites for sub-projects with Webflow and Wix.

Product Design Lead

Ark by Carbonbase

2020-2022

NFT project with the WWF for the conservation of endangered species. Conducted user research, UXUI design, logo design, brand and strategy. Designed and developed websites for sub-projects with Webflow and Wix.

Product Design Lead

Carbonbase

2020-2022

Designed SAAS for carbon emission management. Designed ESG/SDG focused B2B & B2B2C apps. Led user research, flow mapping, design, testing and branding.

Product Design Lead

Carbonbase

2020-2022

Designed SAAS for carbon emission management. Designed ESG/SDG focused B2B & B2B2C apps. Led user research, flow mapping, design, testing and branding.

Product Design Lead

Carbonbase

2020-2022

Designed SAAS for carbon emission management. Designed ESG/SDG focused B2B & B2B2C apps. Led user research, flow mapping, design, testing and branding.

Product Designer & Developer

FlyFarm

2020

Built a tool for agri-tech farms in Brisbane. Created UI and implemented with React, Express, NodeJS. Designed database with Sequelize ORM and MySQL. Deployed to AWS ELB, RDS, & AWS IoT to MQTT devices.

Product Designer & Developer

FlyFarm

2020

Built a tool for agri-tech farms in Brisbane. Created UI and implemented with React, Express, NodeJS. Designed database with Sequelize ORM and MySQL. Deployed to AWS ELB, RDS, & AWS IoT to MQTT devices.

Product Designer & Developer

FlyFarm

2020

Built a tool for agri-tech farms in Brisbane. Created UI and implemented with React, Express, NodeJS. Designed database with Sequelize ORM and MySQL. Deployed to AWS ELB, RDS, & AWS IoT to MQTT devices.

Fintech Research Assistant

HKU

2020

Fintech Research Assistant

HKU

2020

Fintech Research Assistant

HKU

2020

Game Developer

First Code

2020

Game Developer

First Code

2020

Game Developer

First Code

2020

Designer & Developer

Give Me Trees

2020

Designer & Developer

Give Me Trees

2020

Designer & Developer

Give Me Trees

2020

Education

The University of Hong Kong

HKU FOUNDATION SCHOLARSHIP

Bachelor of Engineering Major in Computer Science, Minor in Finance

The University of Hong Kong

HKU FOUNDATION SCHOLARSHIP

Bachelor of Engineering Major in Computer Science, Minor in Finance

The University of Hong Kong

HKU FOUNDATION SCHOLARSHIP

Bachelor of Engineering Major in Computer Science, Minor in Finance

The University of Maryland

ROSITA KING HO SCHOLARSHIP

Exchange Program, Computer Science

The University of Maryland

ROSITA KING HO SCHOLARSHIP

Exchange Program, Computer Science

The University of Maryland

ROSITA KING HO SCHOLARSHIP

Exchange Program, Computer Science